Copywriting 101 – How do you find out what your prospect is looking for?

What is the secret to writing copy that turns visitors into paying customers?

There is really only one answer. Using already proven words and sentences which turn people visiting your website into people that buy from you. If you try to reinvent the wheel, you’ll probably end up making huge mistakes and your site visitors will stay just that, just visiting! I’m talking about taking inspiration and ideas from places like a piece in your local paper by large companies or on an authority website. I’m talking about ideas which you need to research, which have raked in millions of dollars and drawn in customer lists as long as your neighborhood street.

One place you can get ideas from is the social web. I started out using social media sites as my primary marketing method for driving qualified traffic to my websites. And it took me all of two years to realize that I, along with most other marketers are completely wasting their time using sites like facebook, myspace and twitter as the primary method of generating leads. Social media marketing takes up far too much time to focus on full time and all you really end up doing is building a huge list of friends, who have no intention of becoming a paying customer- no matter how good you think your copywriting is! Sorry folks, but its the truth. Social media should remain secondary to other marketing strategies.

Most marketers make the mistake of thinking social media is a tool for distributing their message and although that is true, these social media sites are an incredibly powerful tool for research into what your customer is looking for. And most people don’t realize it. Facebook and especially twitter can tell you the exact words which your prospects are using to describe who they are, what they wish for, what they hope for or their dissatisfaction with something. And these words can be an absolute goldmine when it comes to copy writing and SEO strategies to.

This all has to do with the art of listening. Listening to your prospect and your customers needs and desires. The right words, written in the right context will be absolutely rake in a huge list of paying customers and targeted prospects. And my in my own opinion using blogs, article sites and blogging sites like hubpages are king when it comes to generating income!

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