Why is Solid Relationship (Building) Marketing So Crucial in ANY Business?
ONLY the people who have built the Strongest Relationships and those who have gained trust & respect with those prospects, will inevitably build large organisations and ultimately gain finacial freedom!
So I want to cover two aspects of Relationship Marketing with you:
1. Why is relationship marketing so Important in the age of the internet?
2. Why do Network Marketing companies tell their distributors to start hounding their family and friends as the very first way to start business building?
I want to start by enlightening you to the reason why most network marketing companies push their new distributors in the direction of the people they know first, when it comes to building a downline, rather than the newcomer learning the fundamentals of network marketing.
It’s simply pshycology of the human mind.
You have already built up some kind of relationship with the people you see on a daily basis or the people who you used to know from the city where you used to live.
They already know you and they already TRUST YOU.
Which is fundamentally HUGE in network marketing.
And when someone trusts you, their ‘brains‘ are already open to you and they are compelled to listen to just about ANYTHING you say.
There is no barrier to break down.
When someone we trust opens our eyes to a way of perhaps getting out of debt or achieving a better way of life – WE ARE COMPELLED TO LISTEN, be it right or wrong.
Our minds are ‘drawn in’ by numbers, figures and statisics of how good something (in this case, the network marketing business) is and how that is going to help us.
And there really is only two reasons why someone is going to join you in any business – And Trust is the primary REASON. The other is that you have a way of helping them build that business, but I will go into that on another post.
But most people, maybe even you, have experienced a bad ‘vibe’ or two, three or perhaps four even… Just like I did when I first got started, after making that dreaded call to a 3rd cousin or a friend you used to know over the other side of the country and ‘pitching’ them some ‘business idea’ or even one of them ‘internet scams!’ Sound familiar?
“All your job is Andy, is to get them to the opportunity call and we’ll do the rest!”
Ever heard that line or something like it from your upline..?
But what you need to realise is this. If you want to see real results in network marketing, you must sponsor people who are passionate & have the same burning desire to improve their lives as you deep within you!
If they don’t have it, you could seriously have your work cut out and these people can literally “suck the living daylights out of you” because they will want YOU to do all the work for them or worse, you show them what you know, you spend your valuable time with them and they don’t produce the results… And quit.
Because they just haven’t got ‘It”.
This is why Attraction Marketing is so vital in this great industry! Attract people to you and then you can filter them out if you feel they haven’t got “It” when you speak with them.
This way, you don’t lose friends and you STILL get invited to family barbeques & get-togethers!
The Internet and social media networking.
Effective Relationship marketing is key to your success and is the reason why the network marketing industry has side-stepped into social and media marketing platforms.
Its NOT to get away from warm-market idea!
It is to extend our WARM MARKET to the far reaches of the world, via techology and the internet! It is easier to build a successful online business if YOU have already built a relationship with people over weeks and months with video platforms like youtube and other social networking sites like Myspace, Facebook and Twitter.
Just imagine having the relationship built before you even speak to your prospect! Just imagine them saying to you, ‘I feel like I already know you because of YOUR VIDEOS…!’
Imagine having people join your business BEFORE you have even spoke to them because they already ‘feel’ like they trust you. It happens to me frequently my friend and it can happen for you to.
Once you master the skills neccessary for social media marketing, the potential frustration of asking the people around you to ‘just take a look’ at your business (where 99% will think you’re almost insane for prompting them anyway!) or spending yourself into financial suicide using misconceived marketing ideas from your upline NO LONGER EXSISTS..!
And you are free to build your network marketing business and design your life the way you forsaw it when you first got started.
Much Success.
Andy Hunt
Recommended Site – www.MassiveCashCoaching.co.uk
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