How to Create a Relationship of Trust
One of my last blogs was about ‘Relationship Marketing’ (check it out here.. )
On that blog I covered two characteristics of relationship marketing; why it’s imperatively IMPORTANT to your success in business and ‘why your upline and sponsor always tell you to build a list of everyone you know to start with..!’..
So, on this blog I want to cover something where, I think, many people go wrong with relationship marketing, and that is ‘How to Create a Relationship of Trust!’
Before any prospect turns into a customer or business partner, you must sell yourself to them first, build a relationship so that the prospect has the desire to remain loyal to you and not buy from other sources. Make sense?
By selling yourself, I don’t mean broadcasting to your prospect all about you, your business or your products! This is the mistake that most people make, when they first get started… I know I did!
But going back to my previous blog on this subject, your usually told by your sponsor and company to ‘sell, sell, sell or pitch, pitch, pitch…’ your opportunity & products, and what this does quite simply, is..
Force your prospect to, sometimes, put up a barrier that you’ll never be able to break down because as human beings, we DO NOT like to be almost ‘forcibly’ sold something, because this means spending money on something which we were never (probably) looking for in the first place!
Think about this yourself for a moment. Your in a shop say, just browsing and having a look around, and a salesman comes over and ‘trys’ his damndest to sell you that product! WHAT DO YOU IMMEDIATELY DO…?
Your barrier goes up and you get (sometimes) frustrated or even annoyed because you didn’t intend to buy anything in the first place..! And you got some salesman in your face doing his best to SELL, SELL, SELL it you! You just don’t want him there.
You need to sell yourself by focusing on your prospect, ask questions and learn more about your prospects (or customer) wants and needs. Take an interest in that person, don’t try sell to them!
And whatever you do don’t deliver promises or services that you can’t keep, being unreliable and over selling yourself and under delivering is a big no no, and a fast way not to create a TRUSTWORTHY RELATIONSHIP!
Watch the videos here and you’ll get and idea of exactly how to do this effectively and most of all ‘PROFITABLY!’
Much success,
AJ..